It is important to understand
where customers come from and how far they are willing to travel for the
specific product or service you are offering. For example, customers are
willing to travel farther when shopping for big-ticket items such as
televisions and refrigerators than they are if they need a loaf of bread
or a prescription filled. If your products or services cater to
businesses, how large is your reach? Are you close enough to customers
to provide on-time service and timely order processing? Therefore, the
composition of trade areas hinge on knowing who your customers are, how
far those customers are willing to travel for your products, where your
competitors are located and any barriers to accessibility (such as the
lack of direct highway routes). RCS combines the most current databases
with advanced desktop mapping technology to provide you with an accurate
and detailed picture of your trade areas.
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