Site Selection - RCS Management Group

Time was when a growing company would send a few people out to kick the dirt and look around in order to assess a potential new business site. In today's volatile and temperamental marketplace we know that more sophisticated methods for selecting and evaluating potential sites must be used. But sophistication does not have to equal complication when you partner with RCS Management's team of site selection professionals.


Opportunity		Discover competition and how that will affect my new site Evaluate traffic flow patterns around potential sites Find areas that have customers like your current customers Compare the sales potential of prospective sites Identify the best predictors of potential sales at new sites Know the market share potential of prospective sites Evaluate how a new store will affect my existing stores Find best location for a distribution center

Process		Determine existing stores' market area and profile Analysis of existing store customers Append demographics or business information to profile and understand segments Statistical analysis of variables Test preliminary results Build model of "best" site locations and target customers or a definition of minimum acceptable conditions that must exist

Tools		Variable Analysis Modeling Impact of Competitors Branch Acquisition Analysis Identify New Markets Site Relationship Analysis Traffic Counts and Patterns Demographic Analysis Map Analysis Develop Evaluation Materials

Case Studies		See Our Tip Sheets About: The Site Evaluation/Selection Process OR Using Regression Statistics In Site Selection

Are You Still Kicking The Dirt In Search Of The The Best Sites?

Are You Still Kicking The Dirt
In Search Of The The Best Sites?