OverviewIn the business-to-business world and the retail world, there are organizations known for their ability to build databases, integrating the sales team and providing marketing access to client information. There are separate marketing research groups that employ analysts to provide client profiling and modeling services. And there are other companies that provide the traditional services of strategic consulting, program design, fulfillment, and project implementation. RCS Management Group Inc., combines sales and marketing database development, marketing analysis and direct marketing services with agency creative and production support to create a one source integrated database marketing agency. PhilosophyTechnology must serve your sales and marketing process and not the other way around. Information within your organization is valuable, and most likely, under-used and not easily shared. That situation must change if your market share is to grow. RCS' solutions are built around the objectives of your sales and marketing process. You should not be forced to fit into some software technician's idea of your process.
The RCS AdvantageAs a result of our unique blend of sales and marketing understanding, data access and technology mastership, RCS addresses the needs of organizations by linking process to information tools. As a service bureau provider, RCS designs and implements systems to match the way your sales and marketing professionals work. Users are not required to make substantial changes in their business process to fit technology. Whether database marketing, sales force automation, or market analysis, RCS develops a complete solution that fits your organization. We will manage a system implementation through analysis, design, rollout, training, and support. Corporate CapabilitiesThe RCS approach for services and products is driven by three fundamental questions:
Determining the answers to these key questions directs RCS' services and products for your sales and retention process. RCS delivers a complete solution to you, either turnkey or as your custom service provider. Our analysis, design and implementation expertise is in the areas of targeted database marketing, sales force automation, desktop mapping, sales territory optimization, market and industry analysis. RCS CustomersOur clients represent a variety of industries including advertising, manufacturing, distribution, health care, public utilities, banking, and insurance. While many are Fortune 1000 companies, the RCS approach is effective regardless of your size. Our solutions will have a significant impact on the way you do business. You will be able to better identify opportunities and provide solutions for every aspect of your marketing mix. RCS will effectively put information and technology to work for your organization. RCS Management & Response Marketing Incorporated RCS Management Group has a strategic partnership with Response Marketing which extends the level of marketing database and support services we offer. Response Marketing, Inc. is a full service direct marketing company founded in 1990. Our corporate vision has been to provide both knowledge of direct marketing principles and capable production abilities to the Greater Cleveland market. Although we have expanded beyond the Cleveland area, serving clients in many of the states, and in Canada, we still believe that the only way to succeed in this business is by providing our clients with the knowledge, capabilities and support needed to market in a complex and ever-changing business environment. Knowledge of direct marketing principles, technology and automation has allowed the company to develop with a special focus on production implementation. Our areas of service include database development and management, laser printing, lead development and management, fulfillment, and mailing. With many of our clients, we are involved with the entire marketing process, from strategy through production and analysis. Explore All That RCS
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