Our Lead Services are now managed by our sister company InfoGrow Corporation.

Overview

InfoGrow's GrowLeads is an outsourced Lead Management service that enables you to accurately assign, prioritize, and distribute leads from multiple sources (such as your web site reseller locator, email, fax, direct mail, call center, store and field locations, and trade shows) to your direct and indirect sales channels. GrowLeads monitors the progress of all lead follow-up and generates weekly management reports.

Leads captured by the GrowLeads database are qualified and prioritized, then rated based on your specific business rules. The leads are assigned to the sales partner best suited to close the deal and can be distributed via the WWW, email, or fax. No more playing the "blame game" over missed opportunities!

Lead details typically include a prospect profile, product and service needs, sales volume, number of employees, SIC code, source, time / date received, and expiration date. If not acted upon within your preset time frame, the lead is automatically reassigned.

Updates to the lead database, by your representatives, are processed real-time as received. Valuable reports are created for you, your salespeople, and managers. Reports can include lead source, lead close rate, lead response time, cost per lead, cost per sale, advertising and marketing ROI, sales partner effectiveness and status.

GrowLeads is a comprehensive solution for closing more deals by generating higher quality leads and optimizing the flow of leads through all sales channels. GrowLeads will enable you to effectively manage your leads and measure results so you can adjust your targeting, closing techniques, and messages.

• Provide immediate movement of leads to sales teams and channel
• Boost sales lead conversion rates
• Measure the ROI of advertising campaigns and up-selling efforts
• Track leads and follow-up activities
• Assign, prioritize and match leads to the best-suited sales partner
• Measure your lead source, lead close rates, lead response times, partner status and effectiveness
• Cut technical resources, capital, and time by outsourcing
• Receive fast return on investment

• Support for multiple lead sources - Website, email, fax, call centers, trade shows, direct mail, seminars.
• Unlimited distribution routes via the web, email, fax, pager to multiple destinations - Direct sales reps, resellers, distributors, dealers.
• Lead enrichment with added third-party intelligence - Customer account history, demographics, or with order forms, quotes, promotions, etc.
• Closed loop reporting and tracking abilities -- From lead inception through actual sale.
• Quick seamless integration - Delivered as an outsourced Application Service Provider model.
• Automatic reassignment processes.
• Ability to deliver leads to sales partners - Using their preferred contact manager or SFA tool.
• Generates and pre-qualifies leads - Through telemarketing and/or direct mail.