Direct Marketing - The Right Way

Find and keep great customers! RCS Management Group and its strategic marketing partners have been helping business-to-business corporations gather and use information to improve sales. We help identify your best customers, strengthen your relationships with these people, and find new prospects just like them… intelligently and cost effectively!

RCS has the expertise and service standards to help you increase leads and better understand how to keep customers satisfied. We've been honored to work for organizations such as… National City Bank, ProForma, Midland Foods (Pizza Hut), TCI Cable, and hundreds of other national and regional organizations.

Our focus is on helping you to understand and manage information better! We then work with you to create and implement the right strategy - direct mail, 1-to-1 marketing, telemarketing, customer loyalty, the Internet, etc. - to grow your business faster and more profitably.

With our "results-driven, direct marketing," we first work to understand your objectives. Then, we advise you and help you do things properly for your business, based on the right information.

The biggest oversight many companies make is that they spend too much money and time trying to find new customers or leads, and not enough on understanding, communicating to and retaining their best customers and prospects. We help you determine the proper mixture of both.

A sampling of integrated direct marketing services/programs we provide:

• Market research/customer and prospect segmentation
• Database management and postal certification
• Demographic analysis and mapping
• Lead generation and fulfillment
• Customer communication/newsletters
• Loyalty/frequent buyer programs
• Variable imaging/digital print-on-demand and imprint programs
• Print management/production
• Copy writing & creative design
• Promotional products and incentives
• Internet and fax-based marketing/communication systems